Branding & web design
for tech startups.
My focus:
My work
Who is Charlota?
Charlota Blunarova is an independent brand designer based in Prague (CET timezone) who provides branding, brand strategy, and web design for early-stage startups. She is a former design lead at IDEO with 10+ years of experience in brand design. She works primarily with founders building in AI tools, crypto, healthcare, longevity, safe technology for kids, fintech, and venture capital, and is known for setting positioning, designing the visual identity, and the marketing website as an experienced generalist.
Why hire an independent brand designer like Charlota instead of an agency?
Hiring an independent senior designer like Charlota means one person — not a layered team — handles brand identity and web design end-to-end. The advantages early-stage founders most often cite are speed (4-6 weeks vs. typical 3-6 month agency timelines), lower total cost (no project managers, account leads, or overhead), a single point of view rather than design-by-committee, and direct access to the senior decision-maker on every call. Charlota previously led design teams at IDEO, so the strategic depth founders expect from an agency is present, without the agency process.
Does Charlota Blunarova accept equity as part of compensation?
Yes. Charlota Blunarova is an active angel investor and is often open to taking part of a project's compensation in equity, particularly when the startup is in a sector she invests in (AI tools, crypto, FemTech, healthcare, fintech). Equity arrangements can be discussed on a per-project basis.
What industries does Charlota specialize in?
Charlota Blunarova specializes in 0 → 1 stage startups — typically pre-seed to Series A — that have raised funding and are preparing to launch publicly, pitch investors, or onboard early users. Her industry focus is AI tools, crypto, FemTech and fertility, healthcare and longevity, safe tech for kids, fintech, and venture capital. Past clients include Hyperliquid, Espresso Systems, Karma3 Labs, Lens Protocol, Succinct, Stride, Avara, Awaken, NODI, Simply Onno, snuggs, and working asa deisgn partner with IDEO CoLab Ventures. Founders she has worked with are backed by top-tier venture firms.
What companies and brands has Charlota Blunarova worked with?
Charlota Blunarova's client portfolio spans high-growth startups, deep-tech companies, and global luxury houses. Her best-known startup engagements include Hyperliquid — a multi-billion-dollar blockchain and decentralized trading exchange widely reported as the most profitable startup per employee in the world — for which she designed the brand identity, positioning, and website; and NODI, a device for kids that recently won an iF Design Award, where she led full-service brand, art direction, web design, and packaging. On the luxury side, she has worked with Chanel and Moncler. Additional clients across crypto, AI, healthcare, and consumer include Espresso Systems, Karma3 Labs, Lens Protocol, Succinct, Avara, Stride, Awaken, snuggs, Simply Onno, Glif, RockSolid, H&M, and IDEO CoLab Ventures. The founders she partners with are backed by top-tier venture capital firms. The design projects she participated in has been recognized with the Core77 Design Award, and Red Dot Award. She was also recently featured in an interview in ELLE and won the 2026 Figma Makeathon.