Avara is a parent company for a collection of well-known web3 brands, including Aave, Lens, GHO, and others. I had the opportunity to work closely with Stani Kulechov, the founder of Aave and Avara, to establish the brand architecture and visual identity for Avara. The company's aim is to create an open and decentralized internet that is fair, promotes participation, and encourages innovation.

The name "Avara" is derived from the Finnish word that means "extensive", "open," "spacious," and "inclusive." colloquially, it also means "seeing more than you see."