PROJECT

Karma3 Labs is a research lab building a decentralized reputation and ranking infrastructure to power safer and more personalized experiences onchain.
A decentralized reputation protocol is an onchain way of showing users…

"It's safe to use this app."

"You'll like this content."

"You can trust this person."

IDEO CoLab Ventures and WE3 worked closely with the K3L founding team to help design frameworks for communities, apps, and protocols that want to use this decentralized reputation system. My role in that startup incubation was to lead the brand design and storytelling and build the first branded touchpoints - website, social media templates, and more.

my role

Brand Identity, Infographics, Web Design, Marketing templates, Merch, Illustration, Presentation Design

Year

2023

Industry

Web3

Infrastructure

Team

Framer web development: Jan Henneberg

Product design & strategy: Ramon Marc, Pierre La Baume

Motion Design: Martin Egrt


created at WE3.co as part of IDEO CoLab Ventures' startup incubation

"With Charlota, the process of branding and web design has been the smoothest I've ever encountered, thanks to her insightful perspectives and the pointed questions she posed.


It was clear she was not just executing tasks but deeply engaging with our vision, pushing us towards clarity and cohesion."

Sahil Dewan

Co-Founder of Karma3 Labs

"With Charlota, the process of branding and web design has been the smoothest I've ever encountered, thanks to her insightful perspectives and the pointed questions she posed.


It was clear she was not just executing tasks but deeply engaging with our vision, pushing us towards clarity and cohesion."

Sahil Dewan

Co-Founder of Karma3 Labs

"With Charlota, the process of branding and web design has been the smoothest I've ever encountered, thanks to her insightful perspectives and the pointed questions she posed.


It was clear she was not just executing tasks but deeply engaging with our vision, pushing us towards clarity and cohesion."

Sahil Dewan

Co-Founder of Karma3 Labs