PROJECT

Espresso Systems is building the infrastructure and tools needed for more safe, open, and performant on-chain experiences. I worked with Espresso's founding team on visualizing the advanced technology behind their decentralized sequencer into an imaginative, retrofuturistic brand world using imagery crafted with AI.

my role

my role

my role

Brand Identity, Logo Design, Infographics, Marketing templates, Merch, Illustration, Art Direction, AI Photography

Year

2023

Industry

Web3

Infrastructure

Team

Strategy & ToV: Lenka Stawarczyk

Content support: Reid Williams

Motion: Martin Egrt

Web design: Jan Blunar

Webflow development: Rich Cahill


created at WE3.co

"Charlota and her team were incredible thought partners - getting at questions about why we care, who we serve, what our values are. This was hard work. But the reflection they helped us with unlocked big, strategic decisions for the company well beyond brand.

Charlota is an incredible illustrator and creative visionary. She will take your company's vision and build a whole imaginary world out of it. The most powerful way to draw people in."

Jill Gunter

Co-Founder of Espresso

"Charlota and her team were incredible thought partners - getting at questions about why we care, who we serve, what our values are. This was hard work. But the reflection they helped us with unlocked big, strategic decisions for the company well beyond brand.

Charlota is an incredible illustrator and creative visionary. She will take your company's vision and build a whole imaginary world out of it. The most powerful way to draw people in."

Jill Gunter

Co-Founder of Espresso

"Charlota and her team were incredible thought partners - getting at questions about why we care, who we serve, what our values are. This was hard work. But the reflection they helped us with unlocked big, strategic decisions for the company well beyond brand.

Charlota is an incredible illustrator and creative visionary. She will take your company's vision and build a whole imaginary world out of it. The most powerful way to draw people in."

Jill Gunter

Co-Founder of Espresso