PROJECT
Espresso Systems is building the infrastructure and tools needed for more safe, open, and performant on-chain experiences. I worked with Espresso's founding team on visualizing the advanced technology behind their decentralized sequencer into an imaginative, retrofuturistic brand world using imagery crafted with AI.
Brand Identity, Logo Design, Infographics, Marketing templates, Merch, Illustration, Art Direction, AI Photography
CLIENt
Year
2023
Industry
Web3
Infrastructure
Team
Strategy & ToV: Lenka Stawarczyk
Content support: Reid Williams
Motion: Martin Egrt
Web design: Jan Blunar
Webflow development: Rich Cahill
created at WE3.co
"Charlota and her team were incredible thought partners - getting at questions about why we care, who we serve, what our values are. This was hard work. But the reflection they helped us with unlocked big, strategic decisions for the company well beyond brand.
Charlota is an incredible illustrator and creative visionary. She will take your company's vision and build a whole imaginary world out of it. The most powerful way to draw people in."
Jill Gunter
Co-Founder of Espresso
